CURRENT MISSION

Simple is beaufitul

ABOUT ME

HIROMI MATSUBARA
greenz.jp - Founder
Surfrider Foundation Japan - Executive Director

Having spent over six years in the United States and England for study, I joined the highly competitive leadership training program designed to develop leaders at General Electric. I worked for GE Capital where I held various positions in sales, marketing, public relations and community programs. After 5 years in the competitive, goal driven business world, I came across the concept and philosophy of permaculture and was so intrigued by such sustainable living practices. So I left in pursuit of a new adventure and spent a month wwoofing in “off the grid ” “self sufficient” communities in Australia. Upon return, in 2006 co-created “greenz.jp” , web-zine based in Tokyo dedicated to designing a sustainable society with optimism and creativity with its unique editorial perspective. After four years of entrepreneurship and establishing the foundation of greenz.jp, decided to pursue a more down to earth lifestyle (and surf ! ) and moved to a beach town in Chiba to live a simple life. Currently working as
the Executive Director for Environmental NGO- Surfrider Foundation Japan to protect and promote the enjoyment of our oceans, waves and beaches.

And my weekend job was a DJ hosting a national radio show on 81.3 FM J-WAVE ,
"LOHAS SUNDAY" on air every sunday 6-9am live.

My goals and vision in life is to create a socially, ecologically responsible sustainable living platform and surf retreat. To be able to appreciate and enjoy the simple things in life. Deep in love with the ocean and a fun loving surfer, windsurfer, yoga teacher

Interests

• yoga
• windsurfing
• business
• teaching
• entrepreneurship
• beaches